Video marketing is blowing up. In fact, this year video traffic is expected to account for 80 percent of all consumer internet traffic. That means marketing videos are becoming the go-to for marketers.
And marketing videos can pull in big returns. But digital marketing videos need to stand out to be effective.
We’ve picked out the pro-proven video marketing tips and secrets for making the most of your digital videos.
First, Why Bother with Marketing Videos?
Simply put, they are bringing in the clicks. More than 50 percent of people watch videos online every day. That opens up a big opportunity for marketers who want to get their messages out.
And video is becoming a powerful way to convert interest into action. It can be a good way to up conversions through landing pages. And companies that use video have 40 percent higher traffic than companies that don’t.
Video marketing campaigns are quickly becoming a staple for marketing experts. In fact, almost 70 percent of marketers say they’ve found video marketing to be successful.
But creating ineffective content can be a huge waste of time and money.
Here are the top five secrets to making a marketing video stand out:
1. Tell A Story
People are drawn to stories. In fact, this love of stories is actually wired into the human brain.
For video marketing, that means weaving the messages of a brand into a carefully-crafted tale. Not only does this keep consumers interested, it can help them connect with a product or brand on a more intimate level.
2. Get to the Point
Internet users are hit with messages constantly, and they can be quick to click away. Most consumers move on within seconds of seeing an ad.
That makes it a good idea to focus on prime content within the first 5 to 10 seconds of digital marketing videos. One of the top video marketing tips is to work on strong hooks that grab the audience right away.
3. Teach Them Something
Videos are a great way to answer questions or teach consumers about a product or brand. Good video marketing campaigns will pull people in with useful information.
This could mean featuring do it yourself projects or giving advice on how to get the most out of a product.
4. Reach the Right People
Marketing videos aren’t much good if the wrong people are viewing them. That’s why it’s smart to up a video’s SEO value.
Some solid ways to do this are to focus on using a good video description and tagging the video with keywords.
5. Get Them to Act
This means good marketing videos include a call to action. That could come in the form of pushing consumers to a sale, but it doesn’t have to.
Another option is to encourage the viewer to like or subscribe to the company page. It could also mean asking them to share the content or comment. The key here is to drive engagement with the brand.
More Tips for Marketers
These top five tips for marketing videos should boost clicks and conversions. And we have lots of resources for marketers.
Check out our blog here for the latest tips, tricks, and keys to successful affiliate marketing.