According to Statista, there will be an estimated of 293.6 billion emails sent and received every day in 2019.
With so many emails being sent every day, how do you make sure your businesses emails are opened and acted upon? By creating killer email content and by designing the perfect email marketing landing page.
Discover our 5 tricks on how you can create the perfect landing page.
1. Power of Testimonials
One of the best ways to ensure that your email landing page is perfect is by including testimonials from other customers. People trust other people, so make sure you have some good reviews and comments on your landing page.
Statistics have shown that customer testimonials are the most effective type of content marketing. According to research, 88% of customers trust online reviews as much as personal recommendations.
2. Compelling content
The purpose of a landing page is to capture leads which later allows you to sell your product to potential customers. So, to create the perfect landing page you need to have compelling content.
Creating compelling content means that you need to be the expert in your field, and offer valuable advice and information that your audience will be looking for.
Compelling emails that boost sales always have compelling headlines, interesting content and intriguing calls to actions. Experiment with your content and test out what combinations of content and keywords work best.
3. Optimize Your SEO
Email landing pages need to be optimized for SEO purposes so that your landing page can show up on the search engine results page.
You can optimize your landing page’s SEO by including relevant keywords in the URL, the headlines, and throughout the page’s content.
4. Easy to Use and Read
Ensure that your user experience is optimized by creating content that is easy to read. Another way you can optimize your user experience is by having a landing page that is easy to use and navigate.
Your content needs to be easy to read, otherwise, your audience won’t want to read your landing page. Make sure you use shorter sentences, bullet points, and split up big chunks of text.
You don’t want your audience confused by how to use your landing pages, so make sure they are easy to navigate.
5. Add Images and Videos
The perfect landing page doesn’t only contain useful content, it also has a healthy mix of text and images or videos. This will also help make your landing page easier to read.
Make sure your landing page is visually pleasing and interesting for your user. Try to avoid using stock images and generic videos, as these will make your landing page feel less personal.
Create the Perfect Landing Page
Landing pages don’t need to be complicated and aren’t difficult to make. Simply follow our 5 tricks on how to create the perfect landing page for your next email marketing campaign and see what results you can achieve.
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