Do you want to drive more traffic to your website? Are you hoping to appear higher on a Google search for your business?
Search engine optimization, or SEO, is one of the best ways to grow your business. But, doing it well can be confusing.
Keep reading for a beginner’s guide to SEO for dummies!
What is SEO?
Search engine optimization is a means of improving position and rank on a search engine results page. The higher a website ranks, the more likely it is that people will see it. In fact, 93% of online experiences begin with a search engine, making SEO pretty important.
Major search engines like Google index websites to create the order that appears on a results page using a ranking algorithm. SEO involves a lot of factors since we do not know Google’s exact algorithm.
Google uses more than 200 ranking factors based on things like content, backlinks, and keywords.
Basic Vocabulary When Learning SEO for Dummies
Understanding SEO means knowing what basic vocabulary means. Two important terms you’ll hear a lot are on-site SEO and off-site SEO.
On-site SEO means doing work on your website to help affect the results page. This means everything you can do on your website to impact the algorithm, like adding content to your website, improving your website’s speed, and adding things like meta tags and keywords.
Off-site SEO means anything you can do to improve your website’s ranking by getting backlinks from other websites. This can be done through guest blogging, submissions, social media and working with influencers. Affiliate marketing is another way to generate more backlinks and traffic.
How Search Engine Results Work
Search engines use three main factors when determining rank on a results page. First, they will “crawl” websites for information. This means they’re scanning a website for content, headings, keywords, etc.
The next step is indexing, which happens after a website is crawled. The index is basically a large library of websites from the Internet. It can take some time for a website to be indexed, so your website updates might not appear on a search engine until it is indexed again.
The results of the indexing will then appear on the search engine results page. This stage is important for developers and for users who want valuable information to appear after searching.
A search engine will go into the index and pull out matching results. The sites they choose are based on their secret algorithm.
The objective of SEO is to be user-friendly. Getting more traffic to your website is great, but make sure you have a user-friendly site that will appeal to people once they arrive. Plus, having a user-friendly website is important to Google when they’re crawling for information.
Try Using SEO to Drive Traffic to Your Business
Understanding SEO for dummies can help improve the success of your business or your website. Driving traffic to your website means you have a better chance of getting customers to buy your goods or use your services.
Contact us here to learn more about how you can use SEO and affiliate links to help improve your business today!