If you’re considering entering the world of affiliate marketing, the first thing you need to take care of is finding a profitable niche to get into.
A niche is the backbone of every affiliate business. It pretty much dictates every other aspect – from the audience you’ll be targeting and the products you’ll be promoting, to the flow of your marketing campaigns.
So, it definitely pays off to invest as much time and energy as necessary into finding a niche that has good money-making potential.
Trouble is, there are so many niches available, that most new affiliates have a really hard time making a choice. The main reason for this is because they don’t know what to focus on during their research.
If you know where to look and what to look for, there are plenty of signs that clearly indicate whether a niche is profitable or not.
If you’re interested in learning the entire process for determining whether a niche is profitable, check out the Affiliate Success Academy.
For now, I just wanted to give you a list of niches that have proven most lucrative in 2017.
You’ll notice that all of these niches have a few things in common.
First of all, they encompass a really wide audience, meaning that there will always be a demand for products from these niches, regardless of competition.
Secondly, they are evergreen. They’re directly related to problems, pain points, or goals most of us have in common, so it’s more than likely that these products will remain extremely popular for years to come.
Finally, they spread out in hundreds of submarkets, allowing affiliates to focus on fulfilling a very specific demand. This allows you to complement the competition instead of facing it head-on, and leads to a significant increase in your margins.
So, let’s take a look at some of the most lucrative affiliate marketing niches of 2017.
1. Health & Fitness
With the pace at which our lives are going, we rarely stop to pay attention to what we eat and drink. On top of that, the type of lifestyle we lead requires us to sacrifice our health in place of our professional careers.
More and more people have become aware of how serious of a problem this is, and are constantly looking for ways to improve their health and get into shape.
Preferably, without wasting too much of their precious time. So, where do they turn to for quick ways to lose weight and get that beach-ready body?
You’ve guessed it, the internet. So, unless something drastically changes in the future, health & wellness will remain one of the most popular niches, with the biggest target audience.
Here are a few of top performing submarkets that you should definitely consider getting into as a new affiliate:
- Diet plans & healthy meal recipes
- Weight loss for men/women
- Training and exercises
- Health improvement
- Dietary supplements
Millions of people look for health & wellness tips, guides, courses, and articles online, and this is one of the most talked about topics on social media.
Also, you aren’t limiting yourself by targeting a small, very specific audience, since both men and women are equally interested in health & fitness.
The money-making potential of this niche is seemingly limitless, and you can bet that people are willing to pay a good price to stay healthy and in shape.
All of this makes health & wellness one of the best possible options for affiliates.
Money will always be one of our top concerns, so you really can’t go wrong with a niche that revolves around money-making, whether online or offline.
Today, everybody’s looking for ways to earn more money, either by expanding their existing businesses, or acquiring new skills that would allow them to start one.
The majority of the audience are young entrepreneurs and traders, who are looking for new ways to maximize their profits, and have the money to invest into themselves.
That’s one of the advantages of the wealth niche, compared to most others. Most people interested in these products and services view the money they spend as an investment rather than an expense.
They’re aiming to get a return on that investment in the long-run, which makes them much more likely to spend a couple hundred dollars on a training program or trading software.
Some of the most popular submarkets in the wealth niche are:
- Online money-making
- Real estate
- Forex trading
Another thing to note is that in trading & investing world, as well as in online money-making, things tend to change at a rapid pace.
It’s hard to keep up with everything that’s going so, so people are more than willing to pay for subscriptions, in order to stay up to date. In the eyes of an affiliate, this translates to a reliable recurring monthly income.
Naturally, we dedicate a good portion of our time to the search for a romantic partner, so it should come as no surprise that this niche is continuously thriving.
People all over the globe, of all ages and backgrounds, are turning to the internet in hopes of finding ways to build a good relationship or improve the existing one.
Simply taking a look at the number of websites, articles, books, and online courses that cater to this niche’s needs, is enough to give you insight into its money-making potential.
Here are a few hot submarkets in the romance niche that are ideal for starting an affiliate business:
- Dating & relationship advice
- Finding the right partner
- Marriage counseling
- Coping with a divorce
- Online dating for men/women
In today’s digital day and age, we’re gradually growing more distant from one another, since more and more of our interactions are taking place behind computer screens.
Still, social interaction and relationships remain one of our most basic needs, and funny enough; people are turning to the internet for products and services that will increase their chances of finding the ideal partner.
No matter what, there will always be people willing to pay good money to improve their love life, so choosing romance as your niche is a pretty safe bet.
4. Hobbies & Passions
Another affiliate marketing goldmine are niches that sell products and services closely related to our hobbies and passions.
Although these niches cater to very specific audiences, there’s a myriad of benefits to choosing a certain hobby or passion as the main focus of your affiliate business.
The most obvious one is that if someone’s passionate and invested in an activity, and dedicates a lot of time to it, you can bet that they’ll be willing to spend a lot of money on it.
And, if it’s something you’re genuinely interested in as well, you’ll have the added advantage of knowing exactly what your target audience is like, and will have a much easier time pitching these products to them.
Furthermore, these niches are chock-full of passionate buyers who are driven by their excitement for the products, and in turn, much more likely to make the purchase.
However, if you opt for a passion niche, you need to be extra careful.
It should go without saying, but some hobbies are much more expensive than others, and you need to make sure that the niche is actually profitable and not just something you’re naturally drawn to.
That’s why you want to aim for niches that target audience with a high enough income, and a considerable amount of money to invest in their passions.
That said, here are a few that are currently trending:
- Arts & Crafts
- Survival Gear & Guides
- Hiking / Mountain Climbing
- Home Gardening
- Electronic devices & Gadgets
Don’t Rush The Decision
Like I mentioned, selecting a good niche practically makes all the difference between creating a successful affiliate business, and failing miserably.
That’s why this isn’t a decision you should make likely. It’s best to take your time and do the required research (Keyword research, Google Trends, Checking out the competition, etc.), and find the one that best fits your business goals.
Don’t be afraid to step out of your comfort zone if the option you initially had in mind proves to have no money-making potential.
Explore all the different possibilities, and don’t be afraid to go for something very specific.
Compare your niche ideas to see how their money-making potential stacks up.
Think about your marketing strategy. Who will you be selling to, what will your ads look like, what tone and vocabulary you’ll be using, how you’re going to “lure the audience in”, etc.
Whatever you decide to go for in the end, just make sure that there’s actually a high-demand for those products and that they will remain popular for a long time in the future.