Like so many other types of businesses, being a successful affiliate marketer depends on customers. Before you can compel customers to action, though, you need to get them to your website.
That starts with a great search engine optimization strategy.
Most affiliate marketers know a few basics of SEO, like keyword usage. However, so many overlook an essential part of SEO: optimizing the images on your site.
What does it mean to optimize photos and how can it help your site? Here are the basics you need to know.
What Does It Mean to Optimize Photos for SEO?
You already know that SEO involves making it easy for search engines like Google to recognize what content a page contains, see it as valuable, and show it in relevant searches.
The images on your pages are part of that content, but they aren’t as easy for Google to scan as text is. Instead, there are certain steps you need to take to optimize them an make them easy for Google to categorize.
Ways to Optimize the Photos on Your Web Pages
Now that you understand the basics of optimizing photos and why it’s important, how do get started? Begin with these essentials.
Optimize Your Alt Text and Captions
There are two text-based ways to optimize your photos: alt text and captions.
Alt text is a text label that appears for users who are visually impaired or those whose internet connection won’t allow the image to load. It describes what is in the image.
A caption, on the other hand, shows up beneath the photo for everyone. It’s a place for you to provide context for the photo.
Make sure that you have alt text and a caption for every image on your site. You also need to make sure to use keywords in both your alt text and your captions and ensure that they are accurate as well.
Keep Your Images to a Reasonable Size
You may want to wow your users with a great, high-quality image. If that image is so big that they can’t see it at all, though, it won’t do you any good.
In fact, an image that’s too large could hurt your SEO by slowing down the page’s loading time. Google knows that users don’t want to wait for a site to load, so when they see that yours loads slowly, they’ll knock it down in the search results.
The ultimate rule of thumb is that web images should be 72 pixels per inch (ppi).
Getting the Most Benefit from Your Images
Images serve so many purposes for your site.
They draw in the reader and keep them interested. They grab a reader’s attention when you post your content on social media. They provide additional information and visualizations that are hard to explain with written text.
If you play your cards right, they can help your SEO as well.
Now that you understand the basics like “what does it mean to optimize photos?” and “how do I use photos to help my SEO instead of hurt it?” you’re on the road to being a more successful affiliate marketer.
To improve your success even more, learn all about our affiliate marketing academy.