Traffic is pointless if it doesn’t convert.
It’s like having a car with no engine. It looks good, but doesn’t work!
Conversely, a high conversation rate (CR) sends sales and subscribers your way. Thankfully, increasing it doesn’t have to be hard.
For instance, having a video on your landing page can boost it by 80%! Success starts with knowing your current CR. From there, you can take steps to improve it.
Read on to learn how to calculate conversion rate and more ways to make it better.
How to Calculate Conversion Rate
Thankfully, this step isn’t hard. A simple equation helps you do it:
Divide your total number of conversions by total visitors. Then multiply that number by 100.
Voila, you have your conversion rate. Here’s an example:
Imagine, for simplicity’s sake, that your site got 10,000 visitors last month. 1000 of them converted.
You’d divide 1000 by 10,000 to give you 0.1. Multiplying that by 100 to get a CR of 10%.
Easy, right? Of course, the equation assumes you have that data to hand. The very first step, of course, is to find the necessary figures.
As an aside, most marketing platforms will do this for you. You’re sure to find your CR for the campaigns you run somewhere on the interface.
How to Improve Conversion Rate
If you managed a conversion rate of 10%, then you’re doing exceptionally well!
However, there’s always room for improvement. No-one ever says no to a higher CR. Here are a few tips on raising yours.
To start, here’s some advice for creating killer converting landing pages.
1. Leverage Calls to Action
Calls to action are essential to effective marketing.
You need to tell your users what you want them to do. It might already seem obvious to you. However, failing to include them is a recipe for disaster.
Actively tell visitors to subscribe, visit a section, or make a purchase, and so on. Position these commands throughout the site and blog posts.
2. Simplify Everything
Less is more when it comes to web design. Your CR will skyrocket when you simplify the site.
It should be intuitive to navigate. Content should be broken up and easy to scan. Forms should contain as few fields as possible.
Think about Amazon’s one-click buy feature. It has simplicity at the core. Buying something doesn’t get easier than that. Keep that idea in mind for your own website.
3. Speed Up Your Site
Speed is key. Slow sites fail.
People don’t have the attention spans to stick with it these days (they’re literally worse than a goldfish). They want the content a second ago. It’s your job to deliver.
High bounce rates and poor dwell time result if you don’t. Alas, they’re also a sure-fire way to make you CR suffer.
4. Improve Your Headlines
Headlines are a driving factor in facilitating conversions.
They (should) attract attention, pique interest, describe the content, and compel action.
Headlines are front and center of a webpage. The best ones are well-placed, snappy, concise, and emotive. They elicit further reading, solve problems, issue commands, and/or provide instruction.
Low conversions? Work on your headlines.
Time to Wrap Up
With all that said, it’s time to improve your conversion rates!
Conversion is key to successful digital marketing. Failing to convert is tantamount to failure overall.
Knowing how to calculate conversion rate is the first step to improving it. Hopefully, this post has successfully demonstrated how to do it.
Keep these tips in mind and you’ll be on the way to conversion success in no time.
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