Have you ever heard the phrase “the money is in the list”? Well if you haven’t then stick around in online business long enough and surely you will. What people mean by this phrase is that building an email list can be a key factor in selling for your business.
Most people leave lots of money on the table by not capturing emails early on in their business. Don’t make the mistake of missing out on more profits. If you don’t know where to start then check out these 5 important strategies on how to build an email list from scratch.
1. Setup An Email Marketing Service
Let’s assume that you already have a platform to generate traffic from, such as a blog, social media page, etc. If you do, the first step should be setting up an account with an email marketing service provider.
An email marketing provider will basically be integrated to collect emails and store them for tasks, including running campaigns and segmenting your list. Pretty much all of these services can be added as plugins if you are using WordPress or most other website hosting platforms.
2. Add a Capture Page/Popup
Now that you’ve set up your email marketing service, you need to create a page or popup (on your website) for people to land on an insert their emails. It’s important to make your landing page very appealing, as most people are already apprehensive about sharing their emails around the internet.
The best thing to do is be very clear of what the person should expect from signing up for your list. For instance, let them know if they’ll be receiving helpful weekly tips to their inbox or maybe a discount code to a product. It will probably be most beneficial to create and offer a lead magnet depending on your business.
3. Create A Lead Magnet
Lead magnets are an important in how to build an email list from scratch. A lead magnet is basically something of value you’re offering visitors in exchange for their email. This may be anything from eBooks to free video courses.
Take some time to do a little research on your audience to decide which offer may appeal most to them. Remember to focus on providing value with something of high interest.
4. Send Email Campaigns
So you’ve set up email captures and lead magnets and everything else…but now what? Well, now you write some captivating emails to send to your list. Another key factor in how to build an email list from scratch is engaging regularly with your list.
Set up necessary things, such as topics to write about and times to send emails, then send them to your list. You can begin testing and examining data once your list begins growing. Eventually, you can start selling products and services through your emails.
5. Remain Consistent
This may be the absolute most important part in how to build an email list from scratch. Consistency is key. After you’ve set up how often you’ll email your list, stick to it. Even if you’re experimenting with new methods frequently in the beginning, keep going.
The more consistent your efforts, the greater the chance of your list growing bigger and rapidly.
Want More Guidance on How to Build An Email List From Scratch?
Email list building may seem impossible when you are just starting out and have little to no subscribers. However, it is very possible to grow a large list and is a super helpful aspect to add to your business.
Of course, this won’t happen overnight but if you apply these steps and work hard it will pay off. If you’re still feeling lost and need some more assistance on how to build an email list from scratch, feel free to contact us today.