You already know how hot video marketing is. But what you might not know is that social media is an important piece of the puzzle.
According to a survey released last year, 56% of respondents spend the majority of their video-watching time on social platforms like Facebook or Instagram instead of traditional platforms like YouTube.
But a big user base alone isn’t enough to guarantee results. You’ll need to create content with a value that audiences can share. Read on for four video marketing tips to make your content go viral.
1. Keep It Conversational
Video marketing isn’t all that different than writing a blog or marketing via email. It’s less about the product and more about engaging with audiences on their terms.
That means that you’ll need to make sure your script doesn’t come across as too cold and stuffy. Ditch the corporate language and write your script using a light, conversational tone.
One great trick to make the scripting process easier is to read your script aloud.
Does it sound natural coming out of your mouth? If so, you should be good to go. If not, well, it might be time for another revision.
Your script needs to come across as though you’re talking with a friend.
2. Add Closed-Captioning
As much as 85% of Facebook users prefer to watch videos without the sound on.
Adding closed-captioning to your videos might seem like an odd move. But it’s a great way to make your videos more accessible.
Say someone is on a crowded bus. They don’t want to turn the volume up and disturb the other bus riders.
If your video includes captions, they can still watch and enjoy your great content — even without any sound!
3. Engage Your Audience
Social media is a way to break the barrier between your audience and your content. That idea needs to translate to your video marketing strategy.
So how does one make a watching a video, an inherently passive experience, engaging? By getting your audience in on the fun!
Encourage direct audience feedback and incorporate it into your next videos. Even something as simple as highlighting fan mail or crowdsourcing video ideas gets your audience involved.
By doing so, you’ll create a brand that’s fun, customer-centric, and easy to share.
4. Add an Irresistible Call to Action
Your videos should be short, snappy, and fun. But most of all, they should convert views into sales.
As important as your content is, it all comes down to a compelling CTA.
In video marketing, you’ll have multiple CTAs. One, which encourages your audience to like and subscribe to your page, and another that directs them to take an action, like signing up for your email list or purchasing a product.
Be direct and specific. Use your CTA to tell audiences how they’ll benefit from taking action.
Smash Your Goals with These Video Marketing Tips
Launching a successful video marketing campaign may take some time. Stick with it and see what works and what needs changing.
But most importantly, make your content engaging. By including your audience, you’ll make your videos as fun to share as they are to watch.
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