Launching a PPC campaign is a great way to grow your business.
While launching a PPC campaign does not guarantee a return on your investment, statistics show that a high ROI is likely. In fact, the average business gains $3 in revenue for every $1.60 they spend on ads.
But, this is just the average. There’s a chance your ROI could be a lot higher, or a lot lower, and it all depends on how well you plan your PPC campaign.
PPC planning is key to creating a campaign that succeeds and brings your business money.
But, how exactly do you plan a PPC campaign?
Check out this guide to learn about the top PPC planning tips that will help you create successful campaigns.
1. Set a Budget
First things first, you’ll want to set a budget for your PPC campaign.
By setting a budget from the start, it makes it easier to set your goals for your PPC campaign.
When creating a budget, you should keep in mind the needs of your leads. To figure this out, you’ll want to look at different lead characteristics, such as:
- Lead quality
- Buying cycles
- Frequency of visitors
- Geographic location
- Target cost per lead
Also, keep in mind that with Google Ads, you’ll set a daily budget, whereas with Twitter and Facebook, you’ll pay in increments.
2. Choose a PPC Campaign Platform
As you probably already know, there are a variety of platforms you can use to launch your PPC campaigns.
The most common ad platforms are:
There are pros and cons to each of these platforms, and what platform is best for one company may not be best for another. So, be sure to research the different platforms before choosing one.
Also, you may want to consider using more than one platform.
3. Choose the Type of Ad You Want to Invest In
After choosing your platform (or platforms), you’ll want to choose a type of ad to invest in.
On Facebook, you can choose between:
- Single image ads
- Single video ads
- Slideshow ads
On Google, you can choose between:
- Search ads
- App ads
- Display ads
- Video ads
Just like platforms, each ad type has its own unique benefits. So, before to do your research before choosing one.
4. Customize, Customize, Customize
Customizing is another very important part of PPC planning.
Here’s what you need to customize with your PPC ads:
- Your target audience
- Their interests
- Their location
- Their search terms
Through customization, you’ll be able to tailor your PPC ads to the right audience.
5. Organize Your PPC Campaign Into Ad Groups
Last but not least, you’ll want to organize your campaign into ad groups.
Each ad group will have customized search terms that will help your ads appear in front of the right people.
After you do this, you can then identify and design landing pages that match the goal of each search term.
PPC Planning: Are You Ready to Go?
By following these PPC planning steps, you’ll be much more likely to have a successful campaign.
Also, don’t forget to track the performance of your ads so you can make tweaks and therefore continue to increase the success of your campaigns.
And, if you’re using PPC for your affiliate marketing blog, be sure to check out this guide to learn about affiliate marketing for beginners.