Google’s first organic result hogs 32.5% of all traffic. With numbers like that, there’s little doubt that SEO is an essential part of any marketing strategy. But what are the best SEO solutions to focus your efforts on?
Here are 3 of the best SEO techniques to boost your web traffic.
1. Focus on Long-Tail Keywords
Ranking for the most trafficked keywords is a seemingly solid strategy. After all, the more traffic, the higher the return, right? Where this technique falls down is in cost and time. Highly trafficked terms are also highly competitive, meaning you’ll be paying more in your efforts to beat out the competition.
Long tail keywords, on the other hand, are less competitive and thus cheaper to rank. They also have the benefit of being more specific. People searching for long-tail phrases are more likely to know exactly what they’re looking for which means you can serve them a highly relevant result.
Incorporating long-tail keywords into your SEO strategy is a great way to cut costs and reach customers that are further down your sales pipeline.
2. Create Consistent Content
Google is always hungry for new content. It helps their search results stay relevant, fresh, and up-to-date. It’s your website’s job to serve Google what it wants in the form of regular, consistent updates.
One of the best ways to achieve this is with a blog. Consistent blogging not only drives more traffic to your website, it also keeps your target audience coming back for more. And consistent exposure to your company is one of the best things you can do for your brand.
You should treat each piece of new content you produce as an introduction to your brand. You’re not just targeting keywords, you’re also targeting human beings that need to be engaged and interested in your content.
3. Make Your Content Easy to Read
SEO isn’t just about ranking in Google, it’s also about delivering relevant, quality content to your users. Whether you’re writing a blog post or a landing page: the better the content, the lower your bounce rate, the better your reputation in Google’s eyes.
Formatting content for the web comes with its own rules and best practices. You should:
Keep Your Paragraphs Short
You should limit each paragraph to 3-4 sentences and pay attention to the density of your subject. One sentence paragraphs are fine but use them sparingly lest your article turns into a list without dot points.
Vary Your Sentence Lengths
Longer sentences should be kept to a minimum to ensure your audience can understand the subject matter. You should also make sure your sentences vary in length – this will keep your writing interesting and your users on the page.
Subheadings are a great way to break up long-form content online. It also gives readers something to skim when deciding if they’re going to sink the time into reading your whole post.
Use Bullet Point Lists
Similar to subheadings, bullet point lists are a way to break up long chunks of content.
Pay Attention to the Line Width
The width of your content will also dictate how easy your content is to read. The CPL or character per line should sit between 45 and 75 characters.
Use These SEO Solutions Today
Effective SEO solutions drive traffic to your website and help you build your brand reputation. By focusing on long-tail keywords, keeping your content consistent, and paying attention to readability you’ll be well on your way to boosted traffic.
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